Xtendr transformed a Britannia Pure Magic Choco Frames print ad into a portal—inviting fans to step into a Hogwarts-inspired world to celebrate Harry Potter’s birthday.

What began as a static print moment became a multi-layered destination for participation.

Users could enter the experience to join a live-streamed celebration, explore a wizarding world, play themed interactions, capture magical moments, and discover the product range—all within a single, seamless journey.

By extending print into a connected, interactive playground, the campaign turned fandom into participation—blending storytelling, commerce, and celebration into one cohesive experience.