To mark Uniqlo’s grand opening in Bengaluru, Xtendr created a phygital experience that brought Rahul Dravid closer to the city’s audience—turning a retail launch into a moment of mass interaction.

Triggered across key touchpoints, the experience allowed users to engage with Dravid in an immersive format—bridging the gap between celebrity presence and public access. Designed for scale, it enabled lakhs of Bengalureans to participate in the launch in a way that felt personal and immediate.

By combining cultural relevance with interactive technology, the campaign amplified first impressions—transforming a store opening into a city-wide engagement moment.