Xtendr turned Sprite hoardings during the India–Pakistan World Cup clash into real-time, responsive experiences—bringing the match’s intensity into the city of Ahmedabad.

As the game heated up, hoardings reflected the rising “heat,” creating a live connection with fans outside.

A simple scan transformed the hoarding into an interactive spectacle—powered by AI and computer vision—unleashing a burst of ice and turning passive viewing into engagement.

Seamlessly integrated with quick commerce, the experience allowed users to instantly order a chilled Sprite—bridging attention with action and redefining how outdoor media can engage in real time.