To celebrate Harry Potter’s birthday, Xtendr created a first-of-its-kind immersive experience that brought the magic of a Hogwarts-style Common Room celebration into fans’ spaces.

Users could step into a themed world, capture and share magical moments, explore products, and even unlock access to an on-ground birthday event—blending digital interaction with real-world reward.

By combining immersive storytelling with connected commerce and participation, the campaign turned a cultural moment into an interactive celebration—driving deeper engagement, shareability, and a more meaningful brand connection.