Reimagining the trailer launch for The Boys, Xtendr created a disruptive immersive experience that extended storytelling into the real world. Homelander’s laser vision cracked screens across touchpoints in real-time transforming static media into immersive, “diabolical” moments.

By converting everyday surfaces into a talking canvas, the campaign blurred the line between content and environment, building intrigue, amplifying fan anticipation, and setting the stage for a trailer drop that was impossible to ignore