Xtendr partnered with Perfetti Van Melle and Illumination to pioneer an audio-activated phygital collectible for Alpenliebe’s Minions collaboration. By prompting users to speak iconic Minions phrases, the experience unlocked personalized photo moments with their favorite characters.

Designed as an on-demand licensing solution, the platform bypassed supply chain constraints tied to fluctuating movie release timelines. Each pack became a gateway to a shareable, digital collectible; driving repeat engagement, social amplification, and a new standard for scalable fan experiences.