For International Women’s Day, Xtendr transformed a print ad for ITC Fabelle into an interactive tribute platform—turning appreciation into something users could create and share.

A simple scan unlocked a spatial art gallery, where users could craft personalized tributes for the women in their lives.

By turning photos into stylized art and enabling instant sharing, the experience moved beyond passive messaging—making celebration participatory and deeply personal.

By combining creativity with immersive technology, the campaign redefined print as a medium for expression—driving meaningful engagement and memorable connections at scale.