Xtendr transformed Crax’s Little Singham trading cards into interactive collectibles—extending play beyond the pack.

With a simple scan, characters came alive in the user’s space, performing signature moves and delivering iconic catchphrases.

Users could capture photos and videos with the characters, turning each card into a shareable, social experience. What was once a static collectible became an ongoing source of play and engagement.

By layering interactivity onto trading cards, the campaign drove strong daily engagement with an average dwell time of 2 minutes—setting a new benchmark for how brands can amplify collectibles through immersive experiences.