Xtendr and Chupa Chups pushed immersive technology to create a personalized Halloween experience at scale.

Users could transform their surroundings into a haunted space, create spooky looks using everyday objects, and step into playful, monster-inspired interactions.

Powered by a blend of AI and spatial experiences, the campaign turned homes into Halloween playgrounds—blurring the line between reality and imagination.

By turning celebration into participation, the campaign redefined how audiences engage with seasonal moments—making Halloween more interactive, shareable, and fun.