Xtendr partnered with NIVEA Soft to create Rizzume—an AI-native experience that reimagined the idea of a résumé for a Gen Z audience.

Instead of listing achievements, users could generate personalized, quirky “Rizz-umes” that showcased their vibe, personality, and individuality.

Built on Xtendr’s proprietary AI layer, the platform translated user inputs into expressive visuals and words within seconds—turning identity into a format designed for instant creation and social sharing.

By shifting the focus from credentials to character, the campaign transformed self-expression into a scalable, shareable experience—making the brand a natural part of how Gen Z presents themselves online.